Design, Manufacture and Sell Your Bag Collection
Bloomsbury Visual Arts (Verlag)
978-1-350-34660-4 (ISBN)
Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.
With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Ann Saunders is a designer specializing in handbags and accessories. Her wide-ranging career in the fashion industry includes print design, product development, brand coordination and trend forecasting. As well as designing and managing her own brand, she also works with fashion entrepreneurs, helping them to develop their product ranges. Drawing on her extensive experience, she devised an intensive ‘Handbag Design’ course, which she has taught at the London College of Fashion and numerous international institutions.
Introduction
1. The Creative Process
2. Researching Your Brief
3. Knowing Your Customer
4. Designing Your Bag
5. The Critical Path
6. Materials
7. Hardware
8. Understanding Bag Construction
9. Completing Your Design
10. Planning Your Range
11. Sampling
12. The Manufacturing Process
13. Branding
14. Marketing
15. Business Planning
16. Sustaining Your Business
Afterword
History timeline
| Erscheinungsdatum | 16.12.2023 |
|---|---|
| Zusatzinfo | 140 colour illus |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Technik | |
| Wirtschaft | |
| ISBN-10 | 1-350-34660-8 / 1350346608 |
| ISBN-13 | 978-1-350-34660-4 / 9781350346604 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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