The Role of Brands in an Era of Over-Information
IGI Global (Verlag)
978-1-6684-8351-0 (ISBN)
Ricardo Fontes Correia started an academic career in 2003, and is Associated Professor at the Polytechnic Institute of Bragança (Portugal), where he is the head of the Master programme in Tourism Marketing, and visiting Professor at ISM University of Management and Economics (Lithuania). Ricardo has served as an external consultant in programs such as the European Union Agris Program and Interreg and as consultant for Deloitte & Touche. We should also emphasize his regular participation in research programs, conferences and international scientific meetings, as well as the publication of several chapters in books and articles in international journals. Dr. Dominyka Venciute is Senior Assistant Professor and Postdoctoral Researcher at the ISM University of Management and Economics where she teaches Marketing Principles, Social Media Marketing and Integrated Marketing Communications. Besides her activities in academia, she runs a personal branding and marketing consultancy that aims to help professionals and organizations unleash the power of their personal and corporate brands. Bruno Barbosa Sousa is Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.
| Erscheinungsdatum | 11.07.2023 |
|---|---|
| Verlagsort | Hershey |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 272 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Netzwerke |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-6684-8351-3 / 1668483513 |
| ISBN-13 | 978-1-6684-8351-0 / 9781668483510 |
| Zustand | Neuware |
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