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Business Management -

Business Management

A Contemporary Approach

Andreas de Beer, Jessica Nel (Herausgeber)

Buch | Softcover
436 Seiten
2023 | 4th ed
Juta (Verlag)
978-1-4851-3254-7 (ISBN)
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No business exists in a vacuum, it is impacted on by a constantly evolving world, which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market.

An introduction to the field of business management orients the reader, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management.

It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation.
Erscheinungsdatum
Verlagsort Kenwyn
Sprache englisch
Gewicht 500 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Projektmanagement
ISBN-10 1-4851-3254-1 / 1485132541
ISBN-13 978-1-4851-3254-7 / 9781485132547
Zustand Neuware
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