Role of Social Marketing in Social Enterprises (eBook)

The Case of Gawle

Muhammad Farhan (Autor)

eBook Download: EPUB

2023
62 Seiten
Distributed By Ingram Spark (Verlag)
978-1-80524-141-6 (ISBN)

Infos

Marketing was taught as a part of applied economics and it became a separate subject of academic in 1900s in US universities and a few German and French universities as well (Tamilia, 2009). Defining marketing history is a challenging task as it demands loads of study and research. The evolution of market economy brought eminent changes in social and economic structure, it gave a new attitude towards business and this new attitude was named "e;Marketing"e;. Historical insight into business leads one's mind to the conclusion that marketing has always existed. Marketing is essentially a means of meeting and satisfying certain needs of people. It is a highly developed and refined system of thought and practice characteristic of a period in the development of market economy. Marketing concepts existed in Western Europe from the twelfth century and beyond, but as a form of applied economics. And people think that the founding fathers of marketing were psychologists as a mainstream marketing today tries to focus on consumer psychology (Tamilia, 2009).

Produkt-Details

• Erscheint lt. Verlag: 10.2.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Analysis • good health • Heath • Knowledge • Life • Philosophy • Physical • Practices • Psychological • Women • women's yoga • Yoga
• ISBN-10: 1-80524-141-9 / 1805241419
• ISBN-13: 978-1-80524-141-6 / 9781805241416