Coming About

How We Transformed a Major Media Company and the Lessons There for You

David Paragamian (Autor)

Buch | Hardcover

192 Seiten

2023
Advantage Media Group (Verlag)
978-1-64225-681-9 (ISBN)

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Enacting meaningful change requires more than sending out a memo with new policies. Change that matters — change that really makes a lasting difference — starts with a change in culture. David Paragamian is an expert in organizational transformation, as he has helped companies, departments, and teams pivot. In Coming About, David describes the steps you need to become a successful “storyteller-in-chief” — a confident change agent who convincingly leads transformation rooted in transparency and values. This book is the culmination of everything David has learned. He knows that change takes grit and determination; it demands the ability to get back up after you’ve been knocked down. If you’ve got that kind of grit — and you want to enact real organizational transformation, not just superficial change — this book is for you.

DAVID PARAGAMIAN is a husband, father, and serial change agent — a self-identified “storyteller-in-chief.” Over his thirty-plus year career, he’s worked for Procter & Gamble, Johnson & Johnson, Roche Pharmaceuticals, and Razorfish Health, among others. As the CEO of The Health Monitor Network, he guided the company through the COVID - 19 pandemic, helping it pivot from legacy print media company to an industry-leading, modern, digital marketing platform. David grew up a rule follower, coloring inside the lines and dreaming of attending the Naval Academy. Three decades of experience taught him that sometimes it’s better to break the rules — and embrace the gift of the pivot. A CEO, board member, business school professor, and speaker, he’s now an outspoken champion for change, helping others achieve organizational transformation.

Introduction

Part 1: Health Monitor
Chapter 1: Health Monitor, Then and Now
Chapter 2: The Future of Health Monitor

Part 2: The Three Cs of the Transformation Process
Chapter 3: Culture
Chapter 4: Communication
Chapter 5: Competitive Advantage

Part 3: Transforming the Industry
Chapter 6: Values and Transparency

Conclusion: The Gift of the Pivot
Acknowledgments

Erscheinungsdatum	10.01.2023
Verlagsort	Charleston
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-64225-681-1 / 1642256811
ISBN-13	978-1-64225-681-9 / 9781642256819
Zustand	Neuware