Tourism Marketing in East and Southeast Asia (eBook)

University of Crete Dimitrios (Associate Professor in Tourism Marketing Greece) Stylidis, New Zealand) Kim Dr Jungkeun (Auckland University of Technology, Prof Seongseop (Sam) (The Hong Kong Polytechnic University) Kim (Herausgeber)

eBook Download: PDF

2022
208 Seiten
CABI (Verlag)
978-1-80062-215-9 (ISBN)

Infos

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Produkt-Details

• Erscheint lt. Verlag: 19.12.2022
• Co-Autor: Netherlands) Blasio Chiara Di (Breda University of Applied Sciences, Hong Kong) Cheung Catherine (The Hong Kong Polytechnic University, China) Choe Ja Young (University of Macao, Netherlands) Isaac Rami K. (Breda University of Applied Sciences, China) Jiang Jia Ying (University of Macao, Bandirma Onyedi Eylul University Erdogan (Professor Turkey) Koc, Hong Kong) Law Rob (The Hong Kong Polytechnic University
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-80062-215-5 / 1800622155
• ISBN-13: 978-1-80062-215-9 / 9781800622159