The Art of SXO

Placing UX Design Methods into SEO Best Practices

Zuzanna Krüger (Autor)

Buch | Softcover

245 Seiten

2023
Apress (Verlag)
978-1-4842-9211-2 (ISBN)

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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn

Apply SXO best practices and how it differs from tradition SEO
Optimize websites for both search engine bots and users
Increase a website's ranking in SERPs
Improve a website's conversion rates
Grow revenue from organic traffic

Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.

Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises. She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.

1. Introduction.- 2. Applying SXO to Your Website. - 3. Creating Compelling Content.- 4. Advanced SXO Techniques.- 5. Conclusion.

Erscheinungsdatum	18.05.2023
Reihe/Serie	Design Thinking
Zusatzinfo	20 Illustrations, black and white; XX, 245 p. 20 illus.
Verlagsort	Berkley
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4842-9211-1 / 1484292111
ISBN-13	978-1-4842-9211-2 / 9781484292112
Zustand	Neuware