Strategic Communication
Routledge (Verlag)
978-1-032-32973-4 (ISBN)
This thoroughly revised third edition includes:
New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
New discussion questions on important aspects of campaign planning;
Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
In Theory panels that highlight key theories and demonstrate important links between theory and practice
Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.
The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools – the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
| Erscheinungsdatum | 11.07.2023 |
|---|---|
| Zusatzinfo | 25 Tables, black and white; 22 Line drawings, black and white; 1 Halftones, black and white; 23 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 550 g |
| Themenwelt | Kunst / Musik / Theater |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-32973-4 / 1032329734 |
| ISBN-13 | 978-1-032-32973-4 / 9781032329734 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
