Environmental Analysis of Scandinavian Airlines (eBook)

Jirawan Pedersen (Autor)

eBook Download: PDF

2022 | 1. Auflage
9 Seiten
GRIN Verlag
978-3-346-77022-6 (ISBN)

Infos

Submitted Assignment from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 98/100, Hult International Business School, course: Navigating the Business Environment, language: English, abstract: We will focus on internal and external circumstances challenging Scandinavian Airlines, also known as SAS. In order to run international flights, SAS was established in 1946 as a partnership between the national airlines of Norway, Sweden, and Denmark. SAS was the first airline to operate a route from Copenhagen to Tokyo in Japan across the arctic pole. However, after a lengthy history of being a well-respected airline, SAS faced two years of losses in a row in 1981 and subsequent 15-day strike action in early July 2022.

Produkt-Details

• Erscheint lt. Verlag: 29.11.2022
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Environmental Analysis • Environment report • pestle • SAS • SAS report • Scandinavian Airlines • Scandinavian Airlines environmental analysis • SWOT
• ISBN-10: 3-346-77022-2 / 3346770222
• ISBN-13: 978-3-346-77022-6 / 9783346770226