Small Business Digital Marketing Handbook (eBook)

Timothy Ito, Boney Pandya (Autoren)

eBook Download: EPUB

2022
268 Seiten
Distributed By Ingram Spark (Verlag)
979-8-9869903-1-6 (ISBN)

Infos

The Small Business Digital Marketing Handbook is aimed at helping small-to-midsize companies better understand how to approach marketing in the digital age, covering everything from strategy and planning to implementation and optimization. The book goes into detail about marketing tactics and best practices in 12 core digital marketing channels as well as connecting different promotional efforts together to maximize performance. Unlike other marketing books, The Small Business Digital Marketing Handbook employs an easy-to-remember framework (PATIO), which covers everything a business will want to do operationally in marketing. PATIO stands for: - Planning & Strategy- Approach - Tools & Tactics- Implementation - Optimization In clear language, the book outlines how these five steps can help any business think through the entirety of its marketing operations. Finally, the book also provides real-world examples to help businesses see what they can do both on their own and with help from staff or outside marketing experts.

Produkt-Details

• Erscheint lt. Verlag: 12.12.2022
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: advertising for small businesses • Content Marketing • Digital Marketing • display ads • Email Marketing • marketing agency • Marketing strategy • Marketing tactics • marketing tips • Marketing tools • Mobile Advertising • Mobile Marketing • Native Ads • paid media advertising • Paid Media Marketing • programmatic ads • Programmatic Advertising • SEO • small business digital marketing • Small business marketing • small business marketing handbook • small business owner • small business tips • text ads • Video Ads • video development • Video Marketing • website design and development • website marketing
• ISBN-13: 979-8-9869903-1-6 / 9798986990316