Excellence in Business Communication, Global Edition

John Thill, Courtland Bovee (Autoren)

Buch | Softcover

672 Seiten

2023 | 14th edition
Pearson Education Limited (Verlag)
978-1-292-45011-7 (ISBN)

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Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

John V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. John Thill and Courtland Bovée were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

Planning Business Messages
Writing Business Messages
Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

Building Careers and Writing Résumés
Applying and Interviewing for Employment

APPENDICES

Format and Layout of Business Documents
Documentation of Report Sources

Erscheinungsdatum	28.04.2023
Verlagsort	Harlow
Sprache	englisch
Maße	210 x 270 mm
Gewicht	1400 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-292-45011-8 / 1292450118
ISBN-13	978-1-292-45011-7 / 9781292450117
Zustand	Neuware