On-Demand Printing
Prentice Hall (Verlag)
978-0-13-096424-3 (ISBN)
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9642D-7 Technologies, applications, marketing, sales and beyond! The most comprehensive, up-to-date guide to on-demand printing. On-demand printing is revolutionizing the short-run printing business. On-Demand Printing, Second Edition presents all the concepts, economics, technologies and applications you need to serve this exploding market-profitably. In this completely revised edition, two of the graphics art industry's leading consultants review all your latest options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure. Learn about: *Commercial applications, book publishing, in-house applications, labels and beyond. *Second-generation, database-integrated variable printing. *Paper and bindery issues. *Digital files and networks. *The commercial service provider business. *Planning for the future. Understand the advantages and tradeoffs associated with every demand printing technology, including high-speed copiers, hybrids, high-quality printers and color copiers.Don't miss in-depth, up-to-date reviews of these and other leading competitors: Agfa Chromapress, Presstek Technologies, IBM Printing Systems, Indigo E-Print 1000, Kodak Lionheart, Scitex Digital Presses, T/R Systems MicroPress, Xeikon DCP/32D and Xerox DocuTech.
To make a profit in this fast-growing, fast-changing marketplace, you need the best, most current insight you can find. You need On-Demand Printing, Second Edition.
I. MARKETS AND APPLICATIONS. 1. What Is On-Demand Printing? 2. Market Research. 3. Economics of On-Demand Printing. 4. Database Marketing's Role. 5. Other Forces of Change. 6. Commercial Applications. 7. Book Publishing. 8. In-House Applications. 9. Label Applications. II. NEW ISSUES. 10. Marketing and Selling On-Demand Services. 11. The Role of Paper. 12. Second-Generation Variable Printing. 13. Accepting Digital Files. 14. Networking. 15. Bindery Issues. 16. Commercial Service Providers. III. TECHNOLOGY. 17. All Technologies. 18. Copier Technology. 19. Competing with Copiers. 20. Printing Technologies. 21. Changing Markets for Print. IV. SPECIFIC DEVICES. 22. T/R Systems MicroPress. 23. Xerox DocuTech. 24. Kodak Lionheart. 25. Color Copier/Printers. 26. Hybrid/Presstek Technologies. 27. Xeikon DCP/32D. 28. Agfa Chromapress. 29. IBM Printing Systems Company. 30. Indigo E-Print 1000. 31. Scitex Digital Presses. 32. Other Systems. 33. Futures. 34. Comparisons. 35. Summary. Index. About the Authors. About GATF. Other Books of Interest.
| Erscheint lt. Verlag | 2.7.1998 |
|---|---|
| Verlagsort | Upper Saddle River |
| Sprache | englisch |
| Gewicht | 1132 g |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen | |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Wirtschaft | |
| ISBN-10 | 0-13-096424-7 / 0130964247 |
| ISBN-13 | 978-0-13-096424-3 / 9780130964243 |
| Zustand | Neuware |
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