Public Relations and Neoliberalism
Oxford University Press Inc (Verlag)
978-0-19-067840-1 (ISBN)
Public Relations and Neoliberalism provides a panoramic view of public relations from the post-war period, when a powerful communication template propelled by the PR industry served the neoliberal agenda to create political diversion, division, and hegemony at the same time. But today, public relations is not just a tool of industry or government. Rather, it has become the default mode and style of being and relating in the world, that seeps into and affects all areas of life: professional, corporate, domestic, political, activist, and technological. And the metastasis of neoliberal meaning into so many realms has important ramifications for society and individuals. Looking at the confluences and contradictions within the logic of public relations both as a practice and in terms of how it has been theorized and understood, this book provides an important contribution to critical work in the communicative field.
Kristin Demetrious is an Associate Professor of Communication at Deakin University in Victoria, Australia. Kristin's research investigates power in public relations and its language practices through a number of social sites such as activism and gender using a socio-cultural lens to explore how it can create and control forms of identity and shape public debates that set policy directions.
Acknowledgments
Introduction
Ch. 1 The Promise of Prosperity: Transplanting the 'New Realities'
Ch. 2 Communicating the 'Practical Faith': The Historical Neoliberal and PR Nexus
Ch. 3 'We Need a New Narrative': Neoliberalism and PR Language Practice
Ch. 4 Happiness, Plastic Truth, and the Story of Climate
Ch. 5 'Borderlands': PR and the Broken Moorings of Language
Ch. 6 Airborne: PR, Plasticity and Pandemic Politics
References
Index
Erscheinungsdatum | 20.09.2022 |
---|---|
Verlagsort | New York |
Sprache | englisch |
Maße | 237 x 154 mm |
Gewicht | 372 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-19-067840-2 / 0190678402 |
ISBN-13 | 978-0-19-067840-1 / 9780190678401 |
Zustand | Neuware |
Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich