Kinderculture

The Corporate Construction Of Childhood

Shirley R. Steinberg, Joe Kincheloe (Autoren)

Buch | Softcover

336 Seiten

2004 | 2nd New edition
Westview Press Inc (Verlag)
978-0-8133-9154-0 (ISBN)

Infos

America is a corporatized society defined by our culture of consumerism. One of the groups most targeted by corporations is children and youth. TV, movies, radio, video games, toys, books, and fast food are all directed specifically at consumers under 18. By marketing directly to kids, advertisers have produced a "kinderculture." The first edition of Kinderculture: The Corporate Construction of Childhood created a discourse that exposed the lack of understanding, education, and contextualization in this new children's culture. This new edition adds discussions on the icons that shape the values and consciousness of children, including hip hop, Disney, Buffy the Vampire Slayer, Harry Potter, professional wrestling, Nickelodeon, Weekly Reader, video games, Barbie, McDonald's, and the Home Alone movies. Through entertaining and insightful essays, contributors drawn from the fields of cultural studies, communications, and education analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe reveal to readers the impact our prefab, purchasing-obsessed culture has on our children-and on our beliefs about childhood.

Autor

Shirley R. Steinberg is Associate Professor at Montclair State University and is the general editor of Taboo: The Journal of Culture and Education. She is the author of Ain't Misbehavin': White Suburban Youth in Films and co-author with Joe L. Kincheloe of Changing Multiculturalism. Joe L. Kincheloe teaches cultural studies and pedagogy at Pennsylvania State University. He is author of Toil and Trouble: Good Work, Smart Workers, and the Integration of Vocational and Academic Education and Towards a Critical Politics of Teacher Thinking: Mapping the Postmodern and, with Shirley Steinberg and Aaron Gresson, the editor of Measured Lives: The Bell Curve Examined.

Inhalt

* Introduction: Kinderculture, Information Saturation, and the Socioeducational Positioning of Children, Joe L. Kincheloe and Shirley R. Steinberg * Buffy the Vampire Slayer as Spectacular Allegory: A Diagnostic Critique, Douglas Kellner * Reading Nickelodeon: Slimed by the Contradictions and Potentials of Television, John Weaver * Kids and the News, Carl Bybee * McDonalds, Power, and Children: Ronald McDonald/Ray Kroc Does It All for You, Joe L. Kincheloe * The Bitch Who Has Everything, Shirley R. Steinberg * Are Disney Movies Good for Your Kids? Henry A. Giroux * Got Agency? Representations of Womens Agency in Harry Potter, Ruthann Mayes-Elma * Professional Wrestling and Youth Culture: Teasing, Taunting, and the Containment of Civility, Aaron D. Gresson * Home Alone and Bad to the Bone: The Advent of a Postmodern Childhood, Joe L. Kincheloe * Power Plays: Video Games Bad Rap, Stephanie Urso Spina * From Tupac to Master P and Beyond: Hip-Hip and Critical Pedagogy, Greg Dimitriadis

Produkt-Details

• Erscheint lt. Verlag: 6.8.2004
• Sprache: englisch
• Maße: 152 x 229 mm
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Allgemeines / Lexika
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Vorschulpädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-8133-9154-7 / 0813391547
• ISBN-13: 978-0-8133-9154-0 / 9780813391540
• Zustand: Neuware