Winning with IP

Managing intellectual property today

Buch | Softcover

150 Seiten

2022 | 2nd New edition
Novaro Publishing (Verlag)
978-1-7398640-0-2 (ISBN)

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Lessons and insights on managing intellectual property from leading IP players of today and tomorrow: this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth.

Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today's winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.

Adam Jolly is a business writer, editor and publisher who specializes in growth, innovation, technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

(1) Recognizing high-growth technology businesses (2) Why IP matters before you grow (3) IP strategy health check (4) Why invest in patents not start-ups (5) From research to lift-off (6) Vaccines, innovation and IP (7) AI and CI simulations (8) IP and 3D printing (9) Creating value with prior art (10) Commercializing your IP post-Covid (11) Licensing after the pandemic (12) Intellectual assets and value creation for tech exits (13) IP risks and the pandemic (14) IP, contested technologies and the freedom to grow (15) IP actions in the Chinese courts

Erscheinungsdatum	11.01.2022
Sprache	englisch
Maße	152 x 229 mm
Gewicht	250 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-7398640-0-X / 173986400X
ISBN-13	978-1-7398640-0-2 / 9781739864002
Zustand	Neuware