Sport Broadcasting for Managers

Hunter Fujak, Stephen Frawley (Herausgeber)

Buch | Softcover

158 Seiten

2022
Routledge (Verlag)
978-0-367-69018-2 (ISBN)

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This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia. Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.

1. Sport Broadcasting for Managers: Managerial Dimensions, 2. Regulating the Digital Sports Broadcasting Market: New Players; Old Problems, 3. Sport Audience Measurement, 4. Broadcast Production and Logistics, 5. The Economics of Sport Broadcasting, 6. Valuation and Negotiation of Sport Broadcast Rights, 7. International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports, 8. Broadcast Forms and their Managerial Implication, 9. Understanding Media Consumers, 10. Examining the Relationship Between Sport Broadcasting and Sports Betting, 11. Critical Issues and Future Directions in Sport Broadcasting

Erscheinungsdatum	19.05.2022
Zusatzinfo	13 Tables, black and white; 3 Line drawings, black and white; 2 Halftones, black and white; 5 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	310 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-367-69018-7 / 0367690187
ISBN-13	978-0-367-69018-2 / 9780367690182
Zustand	Neuware