The 4Ps in Marketing-Mix (eBook)

A German perspective

Werner Pepels (Autor)

eBook Download: PDF

2021 | 1. Auflage
253 Seiten
BWV Berliner Wissenschafts-Verlag
978-3-8305-4323-7 (ISBN)

Infos

'The 4 Ps in Marketing-Mix' are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°• Product policy (product marketing, performance mix and program design),°°°°• Pricing policy (countervalue mix and effective pricing),°°°°• Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°• Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ('BWL') with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.

Produkt-Details

• Erscheint lt. Verlag: 15.10.2021
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 3-8305-4323-9 / 3830543239
• ISBN-13: 978-3-8305-4323-7 / 9783830543237