Corporate Communications In Restructuring Phases (eBook)

Successfully shaping change with strategic communication

Ulrich Gartner (Autor)

eBook Download: PDF

2021 | 1st ed. 2021
XIII, 157 Seiten
Springer Fachmedien Wiesbaden (Verlag)
978-3-658-34626-3 (ISBN)

Infos

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.

This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.

The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting. 

Produkt-Details

• Erscheint lt. Verlag: 21.10.2021
• Zusatzinfo: XIII, 157 p. 8 illus.
• Sprache: englisch
• Original-Titel: Unternehmenskommunikation in Restrukturierungsphasen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: building infrastructure • Communicating restructuring • Crisis communication • Developing communication tools • developing strategy • Ensuring employee motivation • External and internal communication • Finding communication channels • How do companies communicate in change processes? • How do I communicate a corporate change? • Identifying and addressing stakeholders • Identifying communication needs • Interaction internal/external communication • Proactive and reactive communication • Processes and infrastructureof communication • Public relations in crises • Staff reduction through restructuring
• ISBN-10: 3-658-34626-4 / 3658346264
• ISBN-13: 978-3-658-34626-3 / 9783658346263