The Age of Customer Equity (eBook)

Data-Driven Strategies to Build a Sustainable Company

Allison Hartsoe (Autor)

eBook Download: EPUB

2021
192 Seiten
Allison Hartsoe (Verlag)
978-1-7375181-1-2 (ISBN)

Infos

Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costsAlight your teams to clear hurdles and create long-term 9- and 10-figure gainsSpot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future

Produkt-Details

• Erscheint lt. Verlag: 5.10.2021
• Vorwort: Sarah Toms
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Acquisition Marketing • Analytics Technology • Analytics Tools • Artificial Intelligence • Behavioral Analytics • Big Data • Brand loyalty • Business Intelligence • Customer Acquisition • Customer Analytics • Customer Attrition • Customer Behavior • Customer Centricity • Customer Churn Rate • customer data platform • Customer Journey • Customer Lifetime Value • Customer loyalty • Customer Retention • Customer Segmentation • Customer Value • data analytics • Data-Driven Marketing • data privacy • Data strategy • Data Visualization • digital analytics • Digital Marketing • Digital Retail • Digital transformation • eCommerce • loyalty programs • machine learning • Marketing analytics • marketing technology • Retail Loyalty • retention marketing • Technology • Web Analytics
• ISBN-10: 1-7375181-1-2 / 1737518112
• ISBN-13: 978-1-7375181-1-2 / 9781737518112