The Online Marketplace Advantage
John Wiley & Sons Inc (Verlag)
978-1-119-86474-5 (ISBN)
In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.
Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:
How to turn the marketplace model into your business’ competitive advantage
The make-or-break decisions for launching an industry-leading enterprise marketplace fast
The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers
With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20. ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.
Introduction: The Marketplace Imperative ix
Chapter 1 Our Marketplace Discovery 1
Chapter 2 Defining the Marketplace Opportunity for Retail 19
Chapter 3 The Marketplace Revolution Comes to B2B 37
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95
Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117
Conclusion: The Marketplace Revolution Rolls On 167
Acknowledgments 177
Author Bios 181
Index 185
| Erscheinungsdatum | 22.03.2023 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 155 x 231 mm |
| Gewicht | 408 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-119-86474-7 / 1119864747 |
| ISBN-13 | 978-1-119-86474-5 / 9781119864745 |
| Zustand | Neuware |
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