Conference Proceedings Trends in Business Communication 2020 (eBook)

Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller (Herausgeber)

eBook Download: PDF

2021 | 1st ed. 2021
VIII, 191 Seiten
Springer Fachmedien Wiesbaden (Verlag)
978-3-658-33642-4 (ISBN)

Infos

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference 'Trends in Business Communication' on 4 December 2020, the full papers were subjected to a peer review process.

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

Produkt-Details

• Erscheint lt. Verlag: 26.7.2021
• Zusatzinfo: VIII, 191 p. 27 illus.
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Agile organisations • Communication • E-Learning • Leadership Communication • Marketing • sustainable consumer behaviour
• ISBN-10: 3-658-33642-0 / 3658336420
• ISBN-13: 978-3-658-33642-4 / 9783658336424