User Research with Kids (eBook)
VII, 178 Seiten
Apress (Verlag)
978-1-4842-7071-4 (ISBN)
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.
Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids' experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.
Snitker's useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child's cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.
- Incorporate play and best practice to a research project with kids as (or among) the participants
- Approach, scope, prepare, execute, and report research projects
- Choose the method and approach that is best suited for the needs of your project and stakeholders
Thomas Visby Snitker is a senior user research manager at LEGO (The LEGO Agency), and formerly the CEO, owner, and founder of Snitker Group (2005). Thomas is passionate about user centricity, research, user experience (UX), and usability. He enjoys writing and has contributed two chapters on user research around the world and on the impact of culture on user research in the book Handbook of Global User Research (2009, Morgan Kaufman Books). He's also published a book called Breaking Through to the Other Side - Using User Experience in Web, Interactive TV and Mobile Services.
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.Snitker s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.What You Will LearnIncorporate play and best practice to a research project with kids as (or among) the participantsApproach, scope, prepare, execute, and report research projectsChoose the method and approach that is best suited for the needs of your project and stakeholdersWho This Book Is ForDesigners, producers, marketers, or researchers with kids as the audience, or students.
| Erscheint lt. Verlag | 27.5.2021 |
|---|---|
| Zusatzinfo | VII, 178 p. 27 illus., 22 illus. in color. |
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Informatik ► Grafik / Design |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Causal attribution • Design • Engagement • gdpr • Innovation • KX Score • Net Promoter Score • Research • Selection bias • Usability • UX Score |
| ISBN-10 | 1-4842-7071-1 / 1484270711 |
| ISBN-13 | 978-1-4842-7071-4 / 9781484270714 |
| Haben Sie eine Frage zum Produkt? |
PDF (Wasserzeichen)Größe: 3,9 MB
DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasserzeichen und ist damit für Sie personalisiert. Bei einer missbräuchlichen Weitergabe des eBooks an Dritte ist eine Rückverfolgung an die Quelle möglich.
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
