What Your Customer Wants and Can't Tell You (eBook)

Unlocking Consumer Decisions with the Science of Behavioral Economics

Melina Palmer (Autor)

eBook Download: EPUB

2021
Mango Media (Verlag)
978-1-64250-563-4 (ISBN)

Infos

Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today).What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.   Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.   Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: ·       Real-world examples that bring a concept to life and make it stick ·       Ideas to help you with problem solving for your business ·       Ways to hack your brain into coming up with innovative programs, products, and initiatives   “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Produkt-Details

• Erscheint lt. Verlag: 13.5.2021
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Psychologie
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• Schlagworte: Behavioral Economic • Behavioral Economics • consumer • consumerology • customer research • customer what • Dan Ariely • decision science • Deep Work • Emotional Intelligence • Freakonomics • getting to yes • marketing mess brand success • Neuromarketing • outliers malcolm gladwell • Persuasion • Profit First • Science • Simon Sinek • Start with Why • the undoing project michael lewis • thinking fast and slow by daniel kahneman • what your customer wants
• ISBN-10: 1-64250-563-3 / 1642505633
• ISBN-13: 978-1-64250-563-4 / 9781642505634