Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA

Ben Bensaou, Karl Weber (Autoren)

Buch | Hardcover

288 Seiten

2021
McGraw-Hill Education (Verlag)
978-1-260-46269-2 (ISBN)

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Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition

A major question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?

Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world’s most innovative organizations—including BASF, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool—and demonstrates how to leverage them in real and practical ways. You’ll learn how to drive innovation in product design and creative use of technology—as well as “in the weeds” business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to:

•Build your execution and innovation engines
•Master the innovation perspective
•Launch the three processes of innovation
•Engage everyone in innovation
•Generate ideas from the front lines
•Empower coaches
•Create a culture of innovation
•Catalyze the innovation process
•Keep the ideas flowing

Ben M. Bensaou is a professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

Introduction: Why a New Book on Innovation?

PART ONE

The Innovating Habit
1 The Innovating Habit
Jump-Starting the Practice of Creativity
2 Execution and Innovating
Twin Engines Powered by Everyone in the Organization
3 The Innovating Perspective
The Supplier-Side View Versus the Customer-Side View

PART TWO
The Three Key Processes of Innovating
4 The Three Processes of Innovating
Creation, Integration, Reframing
5 Anyone, Anytime, Anywhere
Innovation Is Everyone’s Business

PART THREE
The Three Key Roles in Innovating
6 Hands-On Creativity
How to Inspire and Empower Your Company’s
Frontline Innovators
7 Coaching Innovation
How Midlevel Managers Nurture the Systems That Make
Innovating Possible
8 Setting the Agenda
How Senior Leaders Can Focus an Entire Organization
on Innovating

PART FOUR
The Infrastructure for Innovating
Governance and Coordination
9 Igniting the Engine
Creating a Governance and Coordination Structure for
the Innovating Engine
10 Priming the Pump
A Seven-Step Process for Creating Innovative Ideas
11 Keeping the Engine Humming
Nurturing the Habit of Innovating

Appendix
Acknowledgments
Notes
Index

Erscheinungsdatum	17.09.2021
Verlagsort	OH
Sprache	englisch
Gewicht	504 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-10	1-260-46269-2 / 1260462692
ISBN-13	978-1-260-46269-2 / 9781260462692
Zustand	Neuware