Look

How a Highly Influential Magazine Helped Define Mid-Twentieth-Century America

Andrew L. Yarrow (Autor)

Buch | Hardcover

384 Seiten

2021
Potomac Books Inc (Verlag)
978-1-61234-944-2 (ISBN)

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Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed. The all-but-forgotten magazine had an extraordinary influence on mid-twentieth-century America, not only by telling powerful, thoughtful stories and printing outstanding photographs but also by helping to create a national conversation around a common set of ideas and ideals. Yarrow describes how the magazine covered the United States and the world, telling stories of people and trends, injustices and triumphs, and included essays by prominent Americans such as Martin Luther King Jr. and Margaret Mead. It did not shy away from exposing the country’s problems, but it always believed that those problems could be solved.

Look, which was published from 1937 to 1971 and had about 35 million readers at its peak, was an astute observer with a distinctive take on one of the greatest eras in U.S. history—from winning World War II and building immense, increasingly inclusive prosperity to celebrating grand achievements and advancing the rights of Black and female citizens. Because the magazine shaped Americans’ beliefs while guiding the country through a period of profound social and cultural change, this is also a story about how a long-gone form of journalism helped make America better and assured readers it could be better still.

Andrew L. Yarrow has been a reporter for the New York Times and a professor of American history and has also worked in public policy, both in government and nonprofits. He writes frequently for many national media outlets and is the author of five books, including Man Out: Men on the Sidelines of American Life and Measuring America: How Economic Growth Came to Define American Greatness in the Late Twentieth Century.

List of Illustrations
Preface
Acknowledgments
1. A Forgotten, Misunderstood Magazine That Helped Define America’s Golden Era
2. In the Beginning
3. Look’s Thirty-Five Years in Mid-Twentieth-Century America
4. The People Who Made Look
5. Singing the Praises of Postwar Prosperity
6. Anything Is Possible
7. Look’s Pioneering Role in Covering Civil Rights
8. Changing Families, Changing Roles
9. Changing Ideas about Women and Men
10. Baby Boomers
11. When Government and Politicians Were Respected
12. Look’s “One World” Internationalism
13. Covers, Special Features, and Popular Culture
14. The End of Look, the Postwar Consensus, and America’s Golden Age
Notes
Index

Erscheinungsdatum	25.10.2021
Zusatzinfo	41 photographs (15 color, 26 b&w), 20 illustrations (17 color, 3 b&w), index
Verlagsort	Dulles
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Geisteswissenschaften ► Archäologie
	Geschichte ► Allgemeine Geschichte ► Neuzeit (bis 1918)
	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
ISBN-10	1-61234-944-7 / 1612349447
ISBN-13	978-1-61234-944-2 / 9781612349442
Zustand	Neuware