Building a Law Practice One Article at a Time

How to Master Thought Leadership and Expertise-Based Marketing Through Publications

David A. Zetoony (Autor)

Buch | Softcover

225 Seiten

2021
American Bar Association (Verlag)
978-1-64105-793-6 (ISBN)

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This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

David A. Zetoony cochairs the United States data privacy and security practice at the international law firm of Greenberg Traurig LLP. Before joining Greenberg Traurig, he founded and then cochaired the global data privacy and security practice at the international law firm Bryan Cave Leighton Paisner LLP. Mr. Zetoony graduated cum laude with a dual degree in history and policy studies from Rice University in Houston, Texas, and received his JD from the University of Virginia School of Law in Charlottesville, Virginia. He writes on issues of domestic and international data privacy and security law and has been repeatedly named as one of the top thought leaders in his field, receiving numerous JD Supra Readers’ Choice awards and Lexology Thought Leadership awards. He was also identified by a prominent legal publisher as the most read outside counsel in any field from any law firm. In addition to his practice, Mr. Zetoony often speaks to and teaches attorneys about how to successfully leverage article writing to help clients and generate business.

Erscheinungsdatum	20.08.2021
Zusatzinfo	Illustrations
Verlagsort	Chicago, IL
Sprache	englisch
Maße	152 x 228 mm
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Berufs-/Gebührenrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-64105-793-9 / 1641057939
ISBN-13	978-1-64105-793-6 / 9781641057936
Zustand	Neuware