MyLab Management with Pearson eText for Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Thomas Wheelen, J. Hunger, Alan Hoffman, Charles Bamford (Autoren)

Media-Kombination

2017 | 15th edition
Pearson
978-1-292-21560-0 (ISBN)

Inhalt

PART I. INTRODUCTION TO STRATEGIC MANGEMENT AND BUSINESS POLICY
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management
PART II. SCANNING THE ENVIRONMENT
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage
PART III. STRATEGY FORMULATION
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice
PART IV. STRATEGY IMPLEMENTATION AND CONTROL
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control
PART V. INTRODUCTION TO CASE ANALYSIS
13. Suggestions for Case Analysis
PART VI. CASES IN STRATEGIC MANAGEMENT

Produkt-Details

• Erscheint lt. Verlag: 13.12.2017
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-292-21560-7 / 1292215607
• ISBN-13: 978-1-292-21560-0 / 9781292215600
• Zustand: Neuware