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The Marketing Director's Handbook - Tim Arnold, Guy Tomlinson

The Marketing Director's Handbook

Volumes 1 and 2
Media-Kombination
476 Seiten
2020
The Marketing Directors Ltd
978-0-9558860-4-1 (ISBN)
CHF 95,95 inkl. MwSt
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).
This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.

Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/

Volume 1: Part 1: Starting Out | Part 2: The Marketing Year covering strategy development, financial management, and structuring the function | Part 3: Operational leadership covering day to day management, team motivation, managing the board and business as a whole, agencies, research, brand, communications, CRM | Part 4: Major Project Planner covering leading projects, problem solving, new product and service development, mergers and acquisitions, rationalisation, culture change, crisis planning and the law.
Volume 2: Managing digital marketing covering SEO, SEM, social media marketing, email marketing, mobile apps, integrated marketing, automation, organising the function, and the future role of marketing.

Erscheint lt. Verlag 2.11.2020
Reihe/Serie The Marketing Director's Handbook ; Volumes 1 and 2
Zusatzinfo 100 black and white figures/images
Verlagsort Marloq
Sprache englisch
Maße 171 x 246 mm
Gewicht 1013 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-9558860-4-X / 095588604X
ISBN-13 978-0-9558860-4-1 / 9780955886041
Zustand Neuware
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