The Marketing Director's Handbook
The Marketing Directors Ltd
978-0-9558860-4-1 (ISBN)
This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/
Volume 1: Part 1: Starting Out | Part 2: The Marketing Year covering strategy development, financial management, and structuring the function | Part 3: Operational leadership covering day to day management, team motivation, managing the board and business as a whole, agencies, research, brand, communications, CRM | Part 4: Major Project Planner covering leading projects, problem solving, new product and service development, mergers and acquisitions, rationalisation, culture change, crisis planning and the law.
Volume 2: Managing digital marketing covering SEO, SEM, social media marketing, email marketing, mobile apps, integrated marketing, automation, organising the function, and the future role of marketing.
| Erscheint lt. Verlag | 2.11.2020 |
|---|---|
| Reihe/Serie | The Marketing Director's Handbook ; Volumes 1 and 2 |
| Zusatzinfo | 100 black and white figures/images |
| Verlagsort | Marloq |
| Sprache | englisch |
| Maße | 171 x 246 mm |
| Gewicht | 1013 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-9558860-4-X / 095588604X |
| ISBN-13 | 978-0-9558860-4-1 / 9780955886041 |
| Zustand | Neuware |
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