Content That Converts (eBook)

How To Create A Profitable And Predictable B2B Content Marketing Strategy

Laura Hanly (Autor)

eBook Download: EPUB

2020
144 Seiten
Gale Creative (Verlag)
978-1-7337903-5-2 (ISBN)

Infos

This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content."e;Laura is a content machine that pumps out excellence onto paper."e;- Jeff Root, owner of SellTermLife and #1 Amazon Bestseller"e;Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on."e;- Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world

Inhalt

Developing Your Content Marketing Strategy 10

The Content Marketing Ecosystem 27

Choose the Right Audience 49

Make the Right Offers 61

Get Your Messaging Right 78

Creating Your Recurring Content 92

Creating Your Content Assets 135

Distributing Your Content with Email Marketing 176

Distributing Your Content with SEO 195

Honing Your Conversion Potential 221

Writing Copy 242

The Round-Up 266

Produkt-Details

• Erscheint lt. Verlag: 25.2.2020
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: B2B Marketing • Content Marketing • Digital Marketing • Marketing • Online Business
• ISBN-10: 1-7337903-5-7 / 1733790357
• ISBN-13: 978-1-7337903-5-2 / 9781733790352