Marketing Management Essentials You Always Wanted To Know (Second Edition) (eBook)

Callie Daum, Vibrant Publishers (Autoren)

eBook Download: EPUB

2020 | 2. Auflage
160 Seiten
Distributed via Smashwords (Verlag)
978-1-949395-80-8 (ISBN)

Infos

Marketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:Define marketing management in an organization and understand its functions and elementsKnow the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate the role of a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationships About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.

Produkt-Details

• Erscheint lt. Verlag: 4.7.2020
• Reihe/Serie: Self-Learning Management Series
• Reihe/Serie: Self-Learning Management Series
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Broad- marketing • business finance marketing • business finance textbook • Content Marketing • customer marketing management • developing a marketing plan • Finance • innovative marketing • maintaining customer relationships • management roles • Marketing • marketing books • marketing department • Marketing management • Marketing Manager • Marketing research • marketing sales handbook • marketing vibrant publishers • market sales money • measuring customer satisfaction • performing market research • Relationship Marketing • self learning management series • strategic planning marketing • SWOT analysis • Vibrant Publishers • working professionals
• ISBN-10: 1-949395-80-4 / 1949395804
• ISBN-13: 978-1-949395-80-8 / 9781949395808