Cognitive Choice Modeling

Zheng Joyce Wang, Jerome R. Busemeyer (Autoren)

Buch | Hardcover

288 Seiten

2021
MIT Press (Verlag)
978-0-262-04496-7 (ISBN)

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Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.

Erscheinungsdatum	09.03.2021
Zusatzinfo	47
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-262-04496-X / 026204496X
ISBN-13	978-0-262-04496-7 / 9780262044967
Zustand	Neuware