Rethinking Creativity

Inside-the-Box Thinking as the Basis for Innovation

Robert W. Weisberg (Autor)

Buch | Softcover

420 Seiten

2020
Cambridge University Press (Verlag)
978-1-108-74290-0 (ISBN)

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Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

Part I. Introduction: 1. Setting the stage: Introduction to the study of creativity: 2. Creativity: What it is; Part II. Analytic Thinking in Creativity: 3. Problem solving; 4. Case studies of creativity: the universality of creativity; 5. Analogical thinking in problem solving and creativity; Part III. The Question of Extraordinary Thought Processes in Creativity: 6. How do you get to Carnegie hall? Practice, talent, and creativity; 7. Insight in problem solving and creative thinking; 8. The question of unconscious processes in creative thinking; 9. Genius and madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative People?; 10. Testing for creativity: divergent thinking, executive functioning, and creative thinking; 11. The search for 'the creative personality'; Part V. The Bigger Picture: 12. Two confluence theories of creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience of creativity.

Erscheinungsdatum	10.09.2020
Zusatzinfo	Worked examples or Exercises
Verlagsort	Cambridge
Sprache	englisch
Maße	170 x 245 mm
Gewicht	900 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Psychoanalyse / Tiefenpsychologie
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-108-74290-4 / 1108742904
ISBN-13	978-1-108-74290-0 / 9781108742900
Zustand	Neuware