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Tourism

A Modern Synthesis

Stephen J. Page, Joanne Connell (Autoren)

Buch | Softcover

634 Seiten

2020 | 5th edition
Routledge (Verlag)
978-0-367-43736-7 (ISBN)

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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.

Among the new features and topics included in this fifth edition are:

New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
Fully updated statistics and data.
A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.

This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

Stephen J. Page is Associate Dean (Research) and Professor of Business and Management, Hertfordshire Business School, University of Hertfordshire, UK. Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School, Exeter, UK.

1. Introduction to tourism: Themes, concepts and issues. 2. The evolution and development of tourism. 3. Understanding tourism demand. 4. Understanding the tourist as a consumer. 5. Understanding and managing tourism supply: An introductory framework. 6. Information communication technologies in tourism. 7. Travel intermediaries: Tour operators and agents. 8. Transporting the tourist. 9. Visitor attractions. 10. Tourism accommodation and hospitality services. 11. Human resource management in tourism. 12. Tourism and entrepreneurship. 13. The role of the public sector in tourism. 14. Marketing tourism. 15. Marketing tourism destinations. 16. Economic impacts. 17. Social and cultural impacts. 18. Environmental impacts. 19. The challenge of sustainability. 20. Urban tourism. 21. Rural tourism. 22. Coastal and resort tourism. 23. Tourism in the less developed world. 24. Planning and managing the tourist experience. 25. Tourist health and safety: Global challenges for tourism. 26. Event tourism. 27. The future of tourism.

Erscheinungsdatum	21.05.2020
Zusatzinfo	100 Tables, color; 196 Line drawings, color; 104 Halftones, color; 300 Illustrations, color
Verlagsort	London
Sprache	englisch
Maße	219 x 276 mm
Gewicht	1814 g
Themenwelt	Wirtschaft
ISBN-10	0-367-43736-8 / 0367437368
ISBN-13	978-0-367-43736-7 / 9780367437367
Zustand	Neuware