Nudging in Management Accounting

Assessment of the Relevance of Nudging in the Corporate Context

Susanne Rauscher, Annika Zielke (Autoren)

Buch | Softcover

XI, 130 Seiten

2019 | 1st ed. 2019
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-28016-1 (ISBN)

Artikel merken

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners' work.

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany. Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany. They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

The Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study - Status Quo in Management Accounting.- Experiment - Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.

Erscheinungsdatum	29.10.2019
Reihe/Serie	BestMasters
Zusatzinfo	XI, 130 p. 2 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	198 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
Schlagworte	Behavioral Economics Accounting • Behavioral Economics Controlling • Nudging Application • Nudging Controlling • Nudging in Practice • Relevance of Nudging
ISBN-10	3-658-28016-6 / 3658280166
ISBN-13	978-3-658-28016-1 / 9783658280161
Zustand	Neuware