Jobs To Be Done Playbook (eBook)

Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach (Autor)

eBook Download: EPUB

2020
320 Seiten
Rosenfeld Media (Verlag)
978-1-933820-52-1 (ISBN)

Infos

Jobs To Be Done is key to building successful products, and this book masterfully gives a stepbystep guide on how to put it into practice.Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Produkt-Details

• Erscheint lt. Verlag: 7.4.2020
• Vorwort: Michael Schrage
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Wirtschaft
• Schlagworte: analyzing data • Approach • create job maps • Customer • Customer Experience • Customer needs • customer outcomes • CX • Design • engaging stakeholders • expected outcome • Framework • gain buy in • Go-to-market • Innovation • insight • jobs theory • Jobs to Be Done • JTBD • Leadership • Management • Market Research • Motivation • needs • outcomes • Product design • product leadership • Product Management • product-market fit • Research • Seth Godin • Strategy • structure jobs interviews • User Experience • UX
• ISBN-10: 1-933820-52-7 / 1933820527
• ISBN-13: 978-1-933820-52-1 / 9781933820521