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Understanding Disney

The Manufacture of Fantasy

(Autor)

Buch | Hardcover
316 Seiten
2020 | 2nd edition
Polity Press (Verlag)
978-0-7456-9563-1 (ISBN)
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Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?
 
In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.
 
This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Janet Wasko is Professor and Knight Chair in Communication Research at the University of Oregon.

Preface and Acknowledgments

Chapter 1: Introducing the Disney Multiverse
Chapter 2: Disney History(ies)
Chapter 3: The Disney Empire
Chapter 4: Corporate Disney in Action
Chapter 5: Analyzing the World According to Disney
Chapter 6: Dissecting Disney’s Worlds
Chapter 7: Disney and the World
Chapter 8: Living Happily Ever After?

Notes
Index

Erscheinungsdatum
Verlagsort Oxford
Sprache englisch
Maße 152 x 229 mm
Gewicht 680 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Soziologie Allgemeines / Lexika
Wirtschaft
ISBN-10 0-7456-9563-9 / 0745695639
ISBN-13 978-0-7456-9563-1 / 9780745695631
Zustand Neuware
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