How to Sell Your Software

Robert Schenot (Autor)

Buch | Softcover

304 Seiten

1995
John Wiley & Sons Inc (Verlag)
978-0-471-06399-5 (ISBN)

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This is a complete guide to the development, distribution, marketing and sale of software. It takes the reader into retail channels and explains how to research and identify a need in the marketplace, how to develop the right software and how to develop accurate documentation.

Researching Your Market; Product Development; Acquiring Customers; Marketing Your Product as Shareware; Classified Ads and Direct Mail; Working with Software Publishers; Organizing Publicity for Your Product; Making Money; Legal Issues; Accounting and Taxes; Running a Business; Selling Internationally from the United States; Selling to the United States; Packaging Your Product and Shipping It; Appendix; Frequently Asked Questions; Index.

Erscheint lt. Verlag	28.3.1995
Zusatzinfo	Illustrations
Verlagsort	New York
Sprache	englisch
Maße	154 x 233 mm
Gewicht	454 g
Themenwelt	Informatik ► Office Programme ► Outlook
	Mathematik / Informatik ► Informatik ► Software Entwicklung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-471-06399-1 / 0471063991
ISBN-13	978-0-471-06399-5 / 9780471063995
Zustand	Neuware