Consumer Behavior and Culture (eBook)

Consequences for Global Marketing and Advertising

Marieke de Mooij (Autor)

eBook Download: PDF

2019 | 3., Third Edition
472 Seiten
Sage Publications (Verlag)
978-1-5264-7159-8 (ISBN)

Infos

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

Inhalt

Preface
Chapter 1: Consumer Behavior Across Cultures
Chapter 2: Values and Culture
Chapter 3: Convergence and DIvergence in Consumer Behavior
Chapter 4: The Consumer: Attributes
Chapter 5: Social Processes
Chapter 6: Mental Processes
Chapter 7: Culture, Communication, and Media Behavior
Chapter 8: Consumer Behavior Domains

Produkt-Details

• Erscheint lt. Verlag: 10.6.2019
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising Cases • Consumer Behavior • Consumer Culture • Consumer Marketing • consumption • cross-cultural consumption • Global Advertising • Global Marketing • International Marketing • Marieke de Mooij
• ISBN-10: 1-5264-7159-0 / 1526471590
• ISBN-13: 978-1-5264-7159-8 / 9781526471598