The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

Evandro Oliveira (Autor)

Buch | Softcover

XXV, 262 Seiten

2019 | 1st ed. 2019
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-26857-2 (ISBN)

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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Strategic communication and NGOs.- Logics and management.- NGOs and social theory: social and economic dimensions.- Fundraising.- Volunteering.- Civic relations and social change.

Erscheinungsdatum	08.06.2019
Reihe/Serie	Organisationskommunikation
Zusatzinfo	XXV, 262 p. 26 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	168 x 240 mm
Gewicht	492 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Europäische / Internationale Politik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Civic Relations • Civil Society • Common Good • Communication Management • Engagement • Fundraising • Human Rights • Instigatory Theory of NGO Communication (ITNC) • NGOs • non-profit • Public Agenda Influencing • Public Relations • Specific Awareness • Strategic Communication • Volunteering
ISBN-10	3-658-26857-3 / 3658268573
ISBN-13	978-3-658-26857-2 / 9783658268572
Zustand	Neuware