The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

Nir Bashan (Autor)

Buch | Hardcover

240 Seiten

2020
McGraw-Hill Education (Verlag)
978-1-260-46001-8 (ISBN)

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Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself—and every employee

In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow.

In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and guidance for inspiring and training your company and employees into making creativity a part of everything they do. Organized into four sections—What Is the Creator Mindset?, Why the Creator Mindset and Why Now?, Using the Creator Mindset, and Sustaining Your Creator Mindset—The Creator Mindset helps you create an organizational culture where people overcome self-doubt, approach creativity from a “process” standpoint, and use creativity to solve problems.

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.

Introduction: Logic Alone Is Not Enough

PART I
WHAT IS THE CREATOR MINDSET?
1 Creativity for Noncreative People
2 Business Leadership Through an
Unorthodox Channel: Creativity
3 Training Your Mind to Think in a Creative Way
4 The Trinity of Creativity

P A R T I I
WHY THE CREATOR MINDSET AND WHY NOW?
5 The Brain and Heart on a Collision Course of Prosperity
6 When Nothing Else Works, Creativity Will
7 A World That Can Be, Not a World That Is

PART III
USING THE CREATOR MINDSET
8 Creativity’s Unlikely Personality Traits
9 On the Virtues of Listening
10 The Importance of the Little Victory
11 The Value of Making Mistakes
12 Art and the Ego
13 Character Counts
14 The Four Ps You Need for Growth

PART IV
SUSTAINING YOUR CREATOR MINDSET
15 The Disease of Self-Doubt
16 Comfort, Computers, and the Multitasking Myth
17 How to Champion the Good Idea
18 The Creator Mindset Guide to Crisis
19 The Complacency Conundrum
20 Starting Anew

A Closing Note from the Author

Acknowledgments

Notes
Index

Erscheinungsdatum	02.01.2020
Verlagsort	OH
Sprache	englisch
Gewicht	456 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-260-46001-0 / 1260460010
ISBN-13	978-1-260-46001-8 / 9781260460018
Zustand	Neuware