Airbnb For Dummies
John Wiley & Sons Inc (Verlag)
978-1-119-62607-7 (ISBN)
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You’ve got that spare tower, mansion, apartment, couch, or perhaps even treehouse (really—there are more than 2,400 treehouses listed on Airbnb). You’re a polite, clean, and tolerant host. And you want to make some money. Congratulations, you’re fully qualified to become part of the Airbnb revolution! Whether you’re looking to break into the business, or have already started and are researching ways of making your guests feel even more pampered as you grow your reputation and income, Airbnb for Dummies is the perfect venue for you. And this applies whether you currently own property or not!
Sit back in your lounge recliner and let the owners and founders of Learnairbnb.com show you the ins and outs of the short-term rental boom that connects hosts with travelers looking for more economical and personal travel experiences across the world. Sip a refreshing drink as you learn how to manage the day-to-day—from maintaining listings to keeping things clean for your guests—and how to maximize and increase your profits.
Make an attractive listing
Perfect your pricing
Profit without a property
Create amazing guest experiences
So, get hold of a copy, read it in your favorite spot, and watch as the money and excited guests beat a path to your door!
Symon He, MBA, and James Svetec are the experts behind LearnBNB.com. Symon is also a real estate investing instructor with Linkedin Learning, and Udemy, and James is the founder of BNB Mastery Program, the No. 1 expert in rapidly scaling an Airbnb business.
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Where to Go from Here 3
Part 1: Getting Started With Airbnb 5
Chapter 1: The Lowdown on Airbnb, Just the Basics 7
Looking at the Big Picture 7
The sharing economy — putting underutilized resources to use 8
Understanding what short-term rentals are 9
Knowing what you need to host 9
Recognizing the Benefits of Airbnb as a Platform Compared to Its Competition 10
Answering Common Questions That You as a Potential Host May Have 12
Why would I allow strangers into my house? 12
Is it safe to host on Airbnb? 13
Is my property suited for Airbnb? 14
Is it legal to host? 15
Am I suited to host on Airbnb? 15
What if a guest gets hurt? 16
What is the difference between couch surfing and Airbnb? 16
Chapter 2: Hosting on Airbnb: What It Really Means 17
Having a Hospitality Mind-set — What It Takes to Be a Host 17
Opening your heart and your home to guests 19
Establishing trust through transparency and dependability 20
Keeping your place clean and well equipped 20
Delivering on (rising) expectations 21
Setting up systems so your guests have a unique stay 21
Adding a touch of personal magic 22
Before Becoming an Airbnb Host: What to Consider 22
Being aware of your hidden expectations 22
Inviting strangers into your home 24
Making the commitment 24
Looking at how technologically savvy you are 25
Being aware of how your decision to host affects others in your life 26
Determining the type of host you want to become 27
Chapter 3: Determining Your Profit Potential 29
Decoding How Much You Can Really Make on Airbnb 30
Starting with national averages 30
Your location mostly determines your Airbnb profit potential 30
Researching Your Airbnb Market: Earning Statistics 32
Finding the crucial market statistics 33
Understanding the market deeper 35
Determining the Size of Your Pie 37
Factoring operating expenses 38
Estimating time commitment 39
Comparing the Big City versus Rural 42
Earning a profit in any market 42
Adding more Airbnb listings without purchasing property 43
Determining the Legality of Hosting in Your Market 44
Being aware of the potential risks of Airbnb hosting 44
Finding out what laws or restrictions apply to you 45
Part 2: Putting the Spotlight On Your Listing 47
Chapter 4: Preparing Your Property for Airbnb 49
Creating Profit Potential with Your Property 50
Maximizing the potential of your listing by optimizing your space 50
Starting your listing off strong 51
Determining the Amenities Guests Want in Your Market 52
Identifying the types of amenities to include in your listing 53
Looking at your competition to better gauge what guests want 54
Focusing on Which Amenities, Furniture, and Appliances to Include 54
Focusing on the must-have amenities 55
Remembering the often forgotten 57
Stuck between a must-have and a nice-to-have 58
Providing a bonus: The nice-to-haves 58
Surprising with the outstanding 59
Avoiding the wastes of money 60
Figuring Out What Space Is Accessible to Guests in Your Listing 61
Bedroom and bathroom 61
Kitchen 62
Access to living room, outdoor spaces, and other rooms 62
Managing Neighbors’ Relations 62
Being a good neighbor: Why doing so is profitable 63
Investing in neighbor relations before you start 63
Communicating with your neighbors 64
Managing Landlord Relations 65
Being aware of the risks of hosting without consent 65
Asking your landlord if you can host on Airbnb 66
What landlords want to know when it comes to hosting 66
Pitching your landlord 67
Getting Proper Insurance Protection 68
Grasping the importance of being properly insured 68
Understanding Airbnb’s liability protection and not relying on it alone 68
Buying your own insurance to ensure you’re fully protected 69
Being a Guest First to Better Understand Hosting — Walk in Your Guests’ Shoes 70
Chapter 5: Building the Perfect Listing 73
Making a Strong First Impression 74
Creating a Listing That Gets Attention 76
Winning at Airbnb search engine optimization 76
Identifying the most important pillars when setting up your listing 78
Understanding how to play the long game to perform better 78
Writing a Strong Headline 79
What makes a great headline 80
What you need to know in order to draft a top-notch headline 81
How you can write your own headline 82
Drafting a Great Description 84
What to include in your listing description 84
Organizing your listing for success 84
Keeping the goal in mind (more bookings) 85
Setting House Rules 87
Knowing what to cover and why 88
Enforcing your house rules successfully: The how-to 89
Choosing a Cancellation Policy 90
Identifying the six cancellation policies 90
Selecting the policy that’s right for you 91
Determining Appropriate Fees 93
Cleaning fees 93
Security deposit 94
Additional guest fees 95
Turning on Instant Book: The Pros and Cons 95
Chapter 6: Making Your Listing Shine with Photography 99
Setting Your Photo Strategy 100
Understanding why photos are so important 100
Analyzing which photos perform best and worst 100
Hiring a professional photographer: Why doing so is a smart decision 101
Staging Your Property for Photos 103
Realizing why property staging is key 103
Staging your space like a pro 104
Getting All the Shots 104
Mixing it up: From wide to detailed to closeup shots 105
Having a photography checklist 106
Working with Your Photographer to Get Great Photos 107
Lighting the shot 107
Composing the shot 107
Getting the proper exposure 108
Identifying Tips and Tricks Used by Top Listings and Superhosts 109
Part 3: Uncovering Important Pricing Essentials 111
Chapter 7: Setting Your Listing Pricing 113
Focusing on Baseline Pricing 114
Studying your competition: Gather comparable market data 114
Choosing a baseline pricing strategy 116
Ramping Up to Baseline Pricing 116
Understanding and Adjusting for Seasonality 117
Factoring in Temporality and Special Events: Going from High to Low 119
Using Dynamic Pricing: Yes or No? 121
Underperforming with Airbnb’s Smart Pricing tool 122
Aligning incentives with third-party dynamic pricing tool 123
Setting Other Types of Fees 125
Setting the cleaning fee 125
Setting the extra person fee 127
Setting the security deposit 129
Lowering the barrier to booking 130
Chapter 8: Increasing Your Profit Potential 133
Leaving Money on the Table 134
Picking the Low Hanging Fruits First 135
Having a great listing profile 135
Delivering 5-star guest experiences consistently 135
Reducing Operating Costs 136
Recognizing where to take special care when cutting cost 136
Strategizing your cuts 138
Spending Smart: Best Purchases That You Can Make Now for Profits Later 139
Increasing Booking Revenue 142
Boosting occupancy rate 142
Raising average nightly rate (ANR) 142
Expanding listing availability 142
Doing all three: Yes or no? 142
Considering the four scenarios of Airbnb listing performance 144
Charging a premium over competition 148
Using dynamic pricing to take out the guesswork 149
Maximizing Overall Revenue Potential 149
Improving your offering to increase revenue potential 149
Increasing occupancy capacity 150
Creating Additional Revenue Sources 152
Chapter 9: Going on Cruise Control and Still Making Money 155
Choosing Sanity over Profits: Steer Clear of Burning Out 156
Figuring out what you can handle 156
Minimizing your time and stress is just as important as maximizing profits 158
Thinking about your hosting like a business 158
Identifying What You Can Eliminate 159
Automating to Make Your Life Easier 161
Automating check-ins 161
Automating pricing 163
Outsourcing Different Tasks 163
Outsourcing guest communication 164
Outsourcing guest reviews 165
Hiring a pro for cleaning 165
Hiring a professional property manager 167
Chapter 10: It’s a Bird, It’s a Plane No It’s a Superhost! 169
What Makes a Superhost: Putting the Guest First and Foremost 170
Meeting Superhost Requirements 171
Becoming a Superhost: The how-to 171
What you can do to reach Superhost status 172
Maintaining Superhost Status 173
Your response rate 173
Your cancellation rate 174
Your overall guest reviews 175
Losing Superhost Status and Bouncing Back 177
Eyeing Superhost Alternatives: Business Travel Ready and Family Friendly 178
Part 4: Mastering Your Guests’ Experience 181
Chapter 11: Comprehending What Being a Good Host Means 183
Understanding the Guest Search Experience 184
Looking at the steps to reach booking 184
Eliminating friction from the booking process 186
Identifying the Fundamentals of Guest Satisfaction 187
Recognizing the factors that can affect guest satisfaction 188
Being realistic 188
Creating Your Guest-Centric Plan 190
Minimizing guess stress with a guidebook 191
Creating pleasant little surprises 192
Catering to Your Ideal Guest Type 193
Business travelers 194
Senior travelers 194
International travelers 194
Families with young children 195
Young travelers 195
Pet owners 195
Sanctuary seekers 196
Chapter 12: Creating a Seamless Check-In Process 197
Communicating Check-In Information with Guests 198
Sending messages to your guests prior to check-in 198
Preventing potential issues before check-in 202
Preparing for Your Guest Check-In 203
Getting your property ready for check-in 203
Getting yourself ready for the check-in 204
Handling the Check-In Process 206
Doing in-person check-ins 206
Doing a remote self-check-in 207
Handling early arrivals 210
Chapter 13: Continuing a Stress-Free Guest Stay Post Check-In to Check-Out 213
Setting the Tone for Your Guests’ Arrival 214
Ensuring Your Guests Enjoy Their Stay 215
Understanding why guests won’t voice complaints directly 215
Opening communications with guests 216
Keeping a guest book for guests to sign 216
Going the extra mile for your guests 217
Ensuring a Smooth Check-Out 218
Planning your check-out 218
Doing remote check-outs 220
Doing in-person check-outs 220
Knowing What to Do After Guests Leave 221
Assessing the state of your property 221
Filing a claim with Airbnb 221
Following up with your guests 222
Blocking out a day or two before and after reservations for preparation time 224
Managing and Responding to Guest Reviews 225
Understanding the nature of Airbnb’s positive leaning reviews 225
Responding to positive guest reviews 226
Minimizing the occurrence negative reviews 227
Minimizing the impact of negative reviews 230
Reviewing your guests in return 231
Chapter 14: Upkeeping Your Space to Keep the Reservations Coming 233
Maintaining Your Space to Ensure Long-Term Success on Airbnb 234
Smoke and carbon monoxide detectors 234
Doors and windows 234
Heating ventilation and air conditioning (HVAC) 235
Water heating 236
Other aspects to consider 236
Cleaning Your Space — The No 1 Biggest Headache 237
Mastering the turnover 237
Checking for damages 238
Restocking consumables 239
Restaging rooms 239
Identifying what needs to be cleaned in a turnover: Your handy checklist 239
Systemizing the cleaning process 241
Using Professional Cleaners 242
Having a Cleaning Backup Plan in Place 243
When you may need a backup 244
What to include in your backup 244
Part 5: Taking Your Airbnb Hosting to the Next Level 245
Chapter 15: Elevating Your Hosting Game with Airbnb PLUS 247
Knowing What Airbnb PLUS Is 248
Recognizing what an Airbnb PLUS listing looks like 248
Identifying the benefits of Airbnb PLUS 250
Identifying the drawbacks to PLUS 251
Becoming Airbnb PLUS Certified: The How-To 252
Identifying PLUS potential 253
Applying for Airbnb PLUS 253
Chapter 16: Exploring the Many Nontraditional Listing Opportunities 255
Understanding Nontraditional Listings 256
Knowing when to consider nontraditional 256
The advantages of going nontraditional 257
The disadvantages of going nontraditional 258
Going Small to Earn Big 260
Looking at the Many Ways to Go Small 262
Crafting a Story for Guests 263
Chapter 17: Subdividing Your Airbnb 265
Understanding What Subdividing Your Airbnb Means 265
Recognizing the upsides to subdividing 267
Understanding the downsides to subdividing 267
Determining When to Subdivide 268
Diving into Subdivisions Economics 270
Calculating your subdivision payoff 270
Adding an Accessory Dwelling Unit (ADU) 274
Advantages of accessory dwelling units 274
Disadvantages of accessory dwelling units 275
Chapter 18: Hosting without a Property through Airbnb Experiences 277
Introducing Airbnb Experiences 278
Considering the Advantages and Disadvantages to Hosting an Experience 279
The advantages of hosting an Experience 280
The disadvantages of hosting an Experience 281
Understanding the Keys to Successful Experiences 281
Knowing your target audience 281
Creating a meaningful story 282
Engaging and immersing the guests 283
Choosing the ideal location 284
Building and sustaining momentum 284
Making the economics work from day one 286
Brainstorming Unique Airbnb Experience Concepts 290
Using the mix-and-match strategy 291
Capitalizing on a growing trend 291
Going extreme 292
Going weird and one of a kind 292
Submitting Your Airbnb Experience for Approval 293
Understanding Airbnb’s three pillars of quality Experiences 293
Preparing to apply 294
Filling out the application 295
Getting approval 300
Reapplying when rejected 301
Looking at the Future of Airbnb Experiences 301
Part 6: Tackling Important Money Matters 303
Chapter 19: Understanding Airbnb Taxes 305
Getting Serious about Taxes 306
Knowing how Airbnb income is taxed 307
Asking the important questions 308
Taking Account of Your Airbnb Earnings 311
Deciphering the gross earnings report 311
Getting tax forms from Airbnb 314
Taking Account of Your Airbnb Expenses 314
Understanding deductible expenses 315
Comprehending capitalized expenses 315
Knowing what deductible expenses to track 317
Knowing what documents to keep 318
Exploring Recent Tax Law Changes 320
Deducting 100 percent bonus depreciation on personal property 320
Getting the 20 percent pass-through deduction 320
Chapter 20: Making Big Bucks as an Airbnb Co-Host 323
Co-Hosting: What It Actually Takes to Manage Other People’s Listings 324
Understanding the basics of co-hosting 324
Considering co-hosting: Is it right for you? 325
Identifying the benefits to co-hosting 326
Running your co-hosting business through a legal entity 327
Scaling Your Income through Co-Hosting 327
Starting to co-host: The how-to 327
Turn hosting for others on autopilot 328
Growing your co-hosting business to your desired level of income in record time 329
Part 7: The Part of Tens 331
Chapter 21: Ten Tips to Be a Better Host 333
Research Your Market before Hosting 333
Become a Guest First 333
Invite But Never Impose 334
Offer More than Promised 334
Touch Base with Your Guests Regularly 334
Use Tiny Helpful Labels 335
Always Have Extra Supply 335
Use Action Shots in Your Photos 335
Disclose and Highlight Potential Negatives Up Front 336
Measure Return on Time 336
Chapter 22: Ten Best Purchases for Hosts 337
Futon Couch or Sofa Bed 337
Floor Mats for Every Entrance 338
Shoe Racks 338
Universal Phone Chargers for Every Room 338
Large Capacity Appliances 338
Storage Lockers with Locks 339
High Quality Mattress and Linens 339
Smart Locks 339
Automation Tools 339
Better Coffee Options 340
Chapter 23: Ten Ways to Increase Your Earnings 341
Putting Your Best Listing Forward 341
Asking Guests to Leave Reviews 342
Tailoring Amenities to Your Audience 342
Offering Add-On Goods and Services 342
Using Appropriate Pricing 342
Hosting More Listings 343
Listing an Airbnb Experience 343
Thinking Long Term 343
Renting Something Else 344
Avoiding Catastrophic Losses 344
Index 345
| Erscheinungsdatum | 29.09.2020 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 186 x 236 mm |
| Gewicht | 704 g |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen | |
| Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft | |
| ISBN-10 | 1-119-62607-2 / 1119626072 |
| ISBN-13 | 978-1-119-62607-7 / 9781119626077 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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