Pricing in Business

Douglas Hague (Autor)

Buch | Softcover

338 Seiten

2019
Routledge (Verlag)
978-0-8153-7045-1 (ISBN)

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This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Douglas Hague

1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. Recommendations

Erscheinungsdatum	15.11.2019
Reihe/Serie	Routledge Library Editions: Industrial Economics
Verlagsort	New York
Sprache	englisch
Maße	156 x 234 mm
Gewicht	1100 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-8153-7045-8 / 0815370458
ISBN-13	978-0-8153-7045-1 / 9780815370451
Zustand	Neuware