Linguistic Pragmatics of Intercultural Professional and Business Communication

Elena N. Malyuga, Svetlana N. Orlova (Autoren)

Buch | Softcover

XII, 145 Seiten

2018 | 1. Softcover reprint of the original 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-88650-3 (ISBN)

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This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

Introduction.- 1. The Theory of Professional and Business Communication in Contemporary Linguistics.- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse.- 3. Theoretical Concepts and Notions of Euphemy.- 4. Euphemisms in the Economic Discourse.- Summary.- Conclusion.

"Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. ... by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse." (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)

Erscheinungsdatum	08.02.2019
Zusatzinfo	XII, 145 p. 4 illus., 3 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	254 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Pädagogik ► Berufspädagogik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	British professional discourse • Classification of euphemisms • Complex analysis of lexical units • IPBC research • Lingua-pragmatic analysis of stereotypical speech • Lingua-pragmatic analysis of stereotypical speech behaviour • Professional jargon functioning in the professiona • Professional jargon functioning in the professional discourse
ISBN-10	3-319-88650-9 / 3319886509
ISBN-13	978-3-319-88650-3 / 9783319886503
Zustand	Neuware