Essentials of Intellectual Property, Second Edition – Law, Economics, and Strategy
Seiten
2014
John Wiley & Sons Inc (Hersteller)
978-1-118-98380-5 (ISBN)
John Wiley & Sons Inc (Hersteller)
978-1-118-98380-5 (ISBN)
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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.
Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of critical precedent-setting recent IP cases and proposed patent reform
Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of critical precedent-setting recent IP cases and proposed patent reform
Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.
| Erscheint lt. Verlag | 25.6.2014 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 250 mm |
| Gewicht | 666 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-118-98380-7 / 1118983807 |
| ISBN-13 | 978-1-118-98380-5 / 9781118983805 |
| Zustand | Neuware |
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