The Social CEO
How Social Media Can Make You A Stronger Leader
Seiten
2019
Bloomsbury Business (Verlag)
978-1-4729-6724-4 (ISBN)
Bloomsbury Business (Verlag)
978-1-4729-6724-4 (ISBN)
A collection of expert insights on how and why CEOs need to get social for business success.
There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.
While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive.
The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image.
Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ‘social CEOs’ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.
While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive.
The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image.
Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ‘social CEOs’ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
Damian Corbet is a freelance social media manager, content writer and PR consultant. In his spare time, Damian runs The Social C-Suite, which he started in 2014, in order to promote social media to senior leaders. He interviews CEOs for his blog and occasionally speaks at conferences on the subject; he was invited to speak on the topic at a conference in Istanbul two years ago, and has organized and co-presented at a number of exclusive CEO events.
| Erscheinungsdatum | 14.08.2019 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 548 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-4729-6724-0 / 1472967240 |
| ISBN-13 | 978-1-4729-6724-4 / 9781472967244 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
ein Navigationssystem für Führungskräfte
Buch (2023)
Carl-Auer Verlag
CHF 48,90
Mit PERMA-Lead erfolgreich führen. Mit einem Vorwort von Kim Cameron
Buch | Softcover (2024)
Facultas (Verlag)
CHF 67,90
Erfolgreich durch modernes Management & Leadership
Buch | Hardcover (2022)
Vahlen (Verlag)
CHF 82,55
