Strategic Management
Seiten
2018
|
6th edition
Pearson (Verlag)
978-1-4886-1734-8 (ISBN)
Pearson (Verlag)
978-1-4886-1734-8 (ISBN)
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Australasian text on strategic management, written for all businesses Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.
Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable.
Samples Download the detailed table of contents >
Preview sample pages from Strategic Management >
Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable.
Samples Download the detailed table of contents >
Preview sample pages from Strategic Management >
Part 1 Business Strategy
1 What is 'strategy'?
2 Analysing business strategy: creating value
3 Analysing the external environment
4 Analysing the organisation's resources and capabilities
5 Measuring the strategic organisation performance
6 Gap analysis and business-level strategic options
7 Strategic decision making
8 Dynamic competitive strategy
Part 2 Corporate strategy
9 Corporate /multi-business strategy
10 Acquisitions and alliances
11 International strategy
Part 3 Implementation
12 Capabilities, systems and structure
13 Leadership, people and culture
14 Change management
Case Studies
Download the detailed table of contents >
| Erscheinungsdatum | 19.10.2018 |
|---|---|
| Sprache | englisch |
| Maße | 195 x 264 mm |
| Gewicht | 1246 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie | |
| ISBN-10 | 1-4886-1734-1 / 1488617341 |
| ISBN-13 | 978-1-4886-1734-8 / 9781488617348 |
| Zustand | Neuware |
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