Neoliberalism and the Media

Buch | Softcover

236 Seiten

2019
Routledge (Verlag)
978-1-138-09443-7 (ISBN)

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This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism’s underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good.

Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to "kitchen porn." The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today.

Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women’s, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.

Acknowledgments

Preface

Notes on Contributors

PART I: Where We Are and How We Got Here

1 Neoliberalism and the Media: History and Context

Marian Meyers

PART II: Corporations and Markets

2 Reality TV “Gets Real”: Hypercommercialism and Post-Truth in CNN’s Coverage of the 2016 Election Campaign

Liane Tanguay

3 The Girl Effect: Philanthrocapitalism and the Branded Marketplace of Philanthropic Governance

Dana Schowalter

4 Neoliberalism and Women’s Right to Communicate: The Politics of Ownership and Voice in Media

Carolyn M. Byerly

PART III: Responsibility and Choice

5 Numinous Fortune and Holy Money: Dave Ramsey’s Cruel Optimism

John Ike Sewell

6 From Homo Economicus to Homo Sacer: Neoliberalism and the Thanatopolitics of The Meth Project

Michael F. Walker

7 As American as Capitalist Exploitation: Neoliberalism in The Men Who Built America

Christopher M. Duerringer

PART IV: Consumers and Advertising

8 Affirmative Advertising and the Mediated Feeling Rules of Neoliberalism

Rosalind Gill and Akane Kanai

9 Kitchen Porn: Of Consumerist Fantasies and Desires

C. Wesley Buerkle

PART V: Identity and Representation

10 “I Deserved to Get Knocked Up”: Sex, Class and Latinidad in Jane the Virgin

John S. Quinn-Puerta

11 An Intersectional Analysis of Controlling Images and Neoliberal Meritocracy on Scandal and Empire

Cheryl Thompson

12 Doing Whiteness “Right”: Playing by the Rules of Neoliberalism for Television’s Working Class

Holly Willson Holladay

13 Negotiating Identity and Working Class Struggles in NBC’s Superstore

Lauren Bratslavsky

Index

Erscheinungsdatum	19.02.2019
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	362 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Soziologie
	Wirtschaft
ISBN-10	1-138-09443-9 / 1138094439
ISBN-13	978-1-138-09443-7 / 9781138094437
Zustand	Neuware