Economics for Business

John Sloman, Dean Garratt, Jon Guest, Elizabeth Jones (Autoren)

Buch | Softcover

768 Seiten

2019 | 8th edition
Pearson Education Limited (Verlag)
978-1-292-23927-9 (ISBN)

Infos

Everything you need to know about the methods and techniques for successful economic decisions in the business environment, in one market-leading text. Economics for Business, 8th edition by Sloman, Garratt, Guest & Jones is an essential introduction to the subject, aiming to help you get a solid grasp of the economic principles for successful decisions in the business environment.

Accessible and easy to read, the book demonstrates how you can use economic concepts to understand problems surrounding the business environment, broaching issues of production processes, location, employability, the nature of the market, and competition.

The latest edition elaborates on various circumstances and factors that could impact successful decisions and affect businesses, from changes in government policies and regulations to additional factors such as Brexit, the World Trade Organization (WTO), and the International Monetary Fund (IMF).

The eighth edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning and organise your studying. The chapters begin with a presentation of the issues covered and end with a summary, giving you an overview of the learning objectives and helping you in the exam revision process.

Further features include the 'Definition Analysis' boxes and the 'Pause for Thought' questions, encouraging reflection and understanding on the topics. A plethora of real-life case studies based on smaller, and larger-scale businesses give a practical understanding of the economic issues in different business environments.

With its focus on critical thinking development and employability, this edition is a must-read guide that will give you valuable tools for your future career in the field.

Students, you can now further engage with the content via the Revel® edition for this text, a new interactive resource to support teaching and learning, offering you a fully digital experience.

Autor

John Sloman was Director of the Economics Network, from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol, where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is a Senior Teaching Fellow at Aston Business School and Associate of the Economics Network. Dean is also an Academic Assessor for Government Economics Service and a tutor on HM Treasury's Graduate Development Programme. Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School, and an Academic Assessor for the Government Economic Service. Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government Departments. Discover more on our Sloman Economics news site.

Inhalt

Brief Contents About the authors Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS

The business environment and business economics
Economics and the world of business
Business organisations

PART B BUSINESS AND MARKETS

The working of competitive markets
Business in a market environment

PART C BACKGROUND TO DEMAND

Demand and the consumer
Behavioural economics of the consumer
Firms and the consumer

PART D BACKGROUND TO SUPPLY

Costs of production
Revenue and profit

PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

Profit maximisation under perfect competition and monopoly
Profit maximisation under imperfect competition
Alternative theories of the firm

PART F SUPPLY: ALTERNATIVE STRATEGIES

An introduction to business strategy
Growth strategy
The small-firm sector
Pricing strategy

PART G THE FIRM IN THE FACTOR MARKET

Labour markets, wages and industrial relations
Investment and the employment of capital

PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

Reasons for government intervention in the market
Government and the firm
Government and the market

PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

Globalisation and multinational business
International trade
Trading blocs

PART J THE MACROECONOMIC ENVIRONMENT

The macroeconomic environment of business
The balance of payments and exchange rates
The financial system, money and interest rates
Business activity, unemployment and inflation

PART K MACROECONOMIC POLICY

Demand-side policy
Supply-side policy
International economic policy

Web appendix Key ideas Glossary Index

Produkt-Details

• Erscheinungsdatum: 07.03.2019
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 195 x 265 mm
• Gewicht: 1428 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• ISBN-10: 1-292-23927-1 / 1292239271
• ISBN-13: 978-1-292-23927-9 / 9781292239279
• Zustand: Neuware