Microeconomics for Managers, 2nd Edition (eBook)

David M. Kreps (Autor)

eBook Download: PDF

2019 | 2. Auflage
520 Seiten
Princeton University Press (Verlag)
978-0-691-18547-7 (ISBN)

Infos

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economicsThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and XeroxCovers essential topics for future managers-including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behaviorFeatures an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

Autor

David M. Kreps is the Adams Distinguished Professor of Management, Emeritus, at Stanford University's Graduate School of Business. A leading economic theorist, he is past recipient of the John Bates Clark Medal, the John J. Carty Award for the Advancement of Science, the Erwin Plein Nemmers Prize in Economics, and the CME Group-MSRI Prize in Innovative Quantitative Applications. He is a Distinguished Fellow of the American Economic Association and a member of the National Academy of Sciences. Among his many books are The Motivation Toolkit: How to Align Your Employees' Interests with Your Own, Microeconomic Foundations I: Choice and Competitive Markets (Princeton), Strategic Human Resources (with James Baron), A Course in Microeconomic Theory (Princeton), and Game Theory and Economic Modelling.

Produkt-Details

• Erscheint lt. Verlag: 29.1.2019
• Zusatzinfo: 77 b/w illus., 19 tables
• Verlagsort: Princeton
• Sprache: englisch
• Themenwelt: Wirtschaft ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• Schlagworte: Accounting earnings • accounting rate of return • Average Cost • Bonus payment • Business Class • Business Ethics • Capital asset • Capital Asset Pricing Model • Cash Flow • Competition (economics) • consumer • Consumption (Economics) • Cost Accounting • Cost curve • Creative Accounting • Customer • Demand curve • Economic cost • Economic Discrimination • Economic Efficiency • Economic equilibrium • economic forces • Economic indicator • economic interventionism • Economic Life • Economic Model • Economic planning • Economic Power • economic problem • Economic Rent • Economics • economic surplus • Economic Theory (journal) • economist • economy • Employment • Entrepreneurship • Equity Market • Expected utility hypothesis • Externality • Factor price • Folk theorem (game theory) • Franchise fee • Incentive • Income elasticity of demand • Indifference curve • Infant Industry • insurance • Inverse demand function • Investor • Leveraged buyout • Long run and short run • Macroeconomics • Marginal cost • Marginal Cost Of Production • Marginal product • Marginal profit • marginal rate of substitution • marginal revenue • marginal utility • Margin (finance) • market capitalization • Market (economics) • market liquidity • Market Maker • Market power • Market Price • Microeconomics • Monopolistic Competition • Nash Equilibrium • Negative Income Tax • Pareto Efficiency • pollution • Price ceiling • Price Discrimination • Price elasticity of demand • Price elasticity of supply • Price Fixing • Price floor • price mechanism • Price war • Probability • Profit (economics) • Profit Maximization • Quantity • Rebate (marketing) • Recession • Retail • Risk Aversion • Slippage (finance) • Stanford Graduate School of Business • Sunk Costs • Supply (economics) • Tax • Tax shift • Utility • Value (economics) • Venture Capital • Welfare Economics • World Economy
• ISBN-10: 0-691-18547-6 / 0691185476
• ISBN-13: 978-0-691-18547-7 / 9780691185477