Handbook of Consumer Psychology
Routledge (Verlag)
978-1-138-12408-0 (ISBN)
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The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.
Part I: Consumer Psychology: History and Methods
1. History of Consumer Psychology, 1960 - present
Curtis P. Haugtvedt, Ohio State University, Jeff Kasmer, Kasmer Associates and David W. Schumann, University of Tennessee
2. Research Methods
Paul Herr, Virginia Tech, Frank Kardes, University of Cincinnati, and Curtis P. Haugtvedt, Ohio State University
3. Data Analysis and Study Design: Moderation and Mediation
Dawn Iacobucci, Vanderbilt University
Part II: Social Cognition, Categorization, and Perception
4. Consumer Information Processing
Robert Wyer, HKUST
5. Automaticity
Tanya Chartrand, Duke University and John Bargh, Yale University
6. Category Representation and Category-Based Inference
Barbara Loken, University of Minnesota and Lawrence Barsalou, Emory University
7. The Stereotype Content Model and Consumer Psychology
Susan Fiske, Princeton University
8. Goal Directed Perception
Chris Janiszewski, University of Florida
Part III: Motivation and Time Perspective
9. Self-Regulation
Roy Baumeister, Florida State University and Kathleen Vohs, University of Minnesota
10. Regulatory Focus
E. Tory Higgins, Columbia University and Michel Pham, Columbia University
11. Construal Level Theory
Kentaro Fujita, Ohio State University
Part IV: Attitudes, Attitude Change, and Persuasion
12. Dual Route Models
Duane Wegener, Ohio State University, Curtis P. Haugtvedt, Ohio State University, and Jeff A. Kasmer, Kasmer Associates
13. Consumer Attitudes and Behavior
Icek Ajzen, University of Massachusetts
14 Evaluative Conditioning
Russell Fazio, Ohio State University
15. Implicit Attitudes
Mahzarin Banaji, Harvard University and Anthony Greenwald, University of Washington
16. Attitude Change and Persuasion
Richard E. Petty, Ohio State University, Zak Tormala, Stanford University, Derek Rucker, Northwestern University, and Pablo Brinol, University of Madrid
17. Attitude Ambivalence
Joseph Priester, University of Southern California
Part V: Culture and Self
18. Diversity in Marketing
Jerome Williams, Rutgers University , Jamie Barden, Howard University, Paul White, University of Utah, and Patrick Vargas, University of Illinois
19. Cross-Cultural Psychology
Shinobu Kitayama, University of Michigan, Sharon Shavitt, University of Illinois, and Angela Lee, Northwestern University
20. The Asian Consumer
Bernd Schmidt, Columbia University, and Leonard Lee, National University of Singapore
21. The Hispanic Consumer
David Luna, Baruch College
Part VI: Judgment, Decision Making, and Choice
22. Consumer Choice
James Bettman, Duke University, Mary Frances Luce, Duke University, and John Payne, Duke University
23. Dynamics of Goal-Based Choice
Aylet Fishbach, University of Chicago and Ravi Dhar, Yale University
24. Decision Making and Health
Ellen Peters, Ohio State University
25. Identity and Choice
Christian Wheeler, Stanford University
26. Behavioral Decision Theory
Itamar Simonson, Stanford University
Part VII: Social Neuroscience and Consumer Psychology
27. Consumer Neuroscience
Hilke Plassmann, INSEAD and Carolynn Yoon, University of Michigan
28. Enhancing Influence with understanding from Neuroscience
Moran Cerf, Northwestern University, Eric Greenleaf, New York University, Tom Meyvis, New York University, and Vicki Morwitz, New York University
29. Social and Affective Neuroscience
William Cunningham, University of Toronto
30. Social Neuroscience: What we know and where we need to go
John T. Cacioppo, University of Chicago and Stephanie Cacioppo, University of Chicago
Part VIII: Consumer Well Being
31. Money, Happiness, Affective Forecasting
Daniel Gilbert, Harvard and Michael I Norton, Harvard
32. Material vs. Experiential Products
Thomas Gilovich, Cornell
33. Consumer financial choices and behavior
John Lynch, University of Colorado
34. Consumer Literacy
Madhu Viswanathan, University of Illinois
35. Consumer Psychology and Healthy Eating
Brian Wansink, Cornell University and J. Jeff Inman, University of Pittsburgh
36. Consumer Psychology and Smoking
Connie Pechmann, University of California-Irvine
37. Transformative Consumer Research
David Mick, University of Virginia
Part IX: Sustainability
38. Psychology and Sustainability
Janet K. Swim, Pennsylvania State University
39. Materialism
Marsha Richins, University of Missouri, Aric Rindfleisch, University of Illinois, and James Burroughs, University of Virginia
40. Big (and little) Steps in the Social Psychology of Sustainability
Wendy Wood, University of Southern California
Part X: Consumer Psychology Across the Lifespan/Groups
41. Evolutionary Psychology and Consumption
Vladas Griskevicius, University of Minnesota and Douglas Kenrick, Arizona State University
42. Consumer Socialization
Deborah Roedder-John, University of Minnesota
43. The Aged Consumer
Carolyn Yoon, University of Michigan and Catherine A. Cole, University of Iowa
Part XI: Social Media
44. Extended Self in the Digital World
Russell Belk, York University
45. Social Media and Social Influence
Jonah Berger, Wharton
46. Netnography
Robert V. Kozinets, York University
Part XII: Consumer Psychology and Public Policy
47. Marketing's Impact on Society
William Wilkie, University of Notre Dame and Elizabeth Moore, University of Notre Dame
48. Consumer Research and Public Policy
Joel Cohen, University of Florida
49. Enhancing the Effectiveness of Current Social Marketing Campaigns
Norbert Schwarz, University of Southern California
50. Structural Influences on Consumer Choice
Eric Johnson, Columbia University
51. Marketing and Violence
Brad Bushman, Ohio State University
| Erscheint lt. Verlag | 31.12.2025 |
|---|---|
| Reihe/Serie | Marketing and Consumer Psychology Series |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie |
| Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-138-12408-7 / 1138124087 |
| ISBN-13 | 978-1-138-12408-0 / 9781138124080 |
| Zustand | Neuware |
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